Emerging markets such as Brazil, Russia,
India, and China (BRIC)–among others have attracted
the most investor attention in recent years. The rapid transformation
of these emerging economies makes it imperative to understand
them and the factors aiding their impressive growth. Emerging
markets research is our core expertise area and we cover the
last mile to support the entry of our clients into these complex
markets.
For these firms striving for a presence in emerging markets
such as India and China, the primary task is to enhance capabilities
and evaluate potential opportunities to get closer to the
end-customer. The Emerging Markets Team at Precizen provides
analytical support to these firms to enable greater market
clarity and, therefore, establish various fact-based investment
options.
All this translates into a greater need for local industry
knowledge for companies looking at these emerging markets.
However, there exist myriad challenges for industry research:
- Information availability through secondary sources fragmented
not just in terms of perspectives, but also in terms of
the type of information available (quantitative/qualitative).
Apart from being fragmented, the available data is sometimes
extremely voluminous
- Lack of exhaustive language skills
- Public sources offer outdated and sometimes misleading
data
Services offered
Services offered are as listed below
- Market information
- Market segmentation
- Market trends
- Customer analysis
- Competitor analysis
- Risk analysis
- Product research
- Advertising research
- Consumer insight
- Competitor intelligence
- Market analysis
- Company profiling
- Consumer Insight
- Brand Perception/ Analysis
- Competitor Analysis
- Market Mix Analysis
- Product/Service analysis
- Demographics Research etc.
- New product development
- Brand analysis
- Policy & program development
- Research on Demand
- Media Monitoring and Audit
- Blog Track
- Data Analytics
- Industry Intelligence,
- Niche market research
- small business research
- online survey,
- telephone interviews
- Marketing Situation Assessment
- Past Customer Analysis / Data Mining
- Internet Exposure Analysis / Assessment
- Search Engine Marketing: Optimization & Keyword Advertising
- Creating and Managing Internet Domain Addresses
- Industry Exposure Analysis / Assessment
- Competitor and Industry Research
- Sales Analysis and Forecasting
- Analysis of the Sales Process
- Developing Successful Proposals
- Public Relations Plan Analysis / Assessment
- Writing Effective Press Releases
- Writing Trade Publication Articles and Getting Them Published
- Advertising Plan Analysis / Assessment
- Working on Advertising and Design
- Thomas Register Advertising Plan Development
- Thomas Register vs. Thomas Regional
- Tradeshow Attendance Analysis / Assessment
- Implementing Successful Tradeshow Strategies
- Developing Tradeshow Booths and Graphics
- Developing Marketing Communications Materials
- Creating Comprehensive Industry Exposure Plans
- Creating and Using an Industry Priority Matrix
- Developing and Implementing Targeted Marketing Plans
- Successful Lead Generation Techniques
- Cold Calling Effectively
- Using Direct Mail (e-mail and traditional mail)
- Effectively Tracking and Following-Up on Leads and Prospects
- Establishing and Maintaining a Marketing Database
- Using Networking and Industry Affiliations
- Developing a Comprehensive Marketing Plan
- Conducting Customer Satisfaction Surveys
- Conducting a SWOT Analysis
- Customer Relationship Management (CRM)
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